Interview with a Program Planner
Interview Date: Friday, October 3, 2008
Interviewer: Edward Howard
Preface:
When choosing a program planner to interview, I had a few objectives. Naturally, my first objective was to gather information to satisfy the requirements of this assignment. However, I wanted to use this opportunity to compare my own program planning to that of someone else working within a state University setting. I’ve never before done such an inquiry and therefore decided this would an opportunity to explore and compare some issues that arise for me when program planning in an environment with a very unique and often challenging context.
Interviewee:
For purposes of this assignment, I will call my interviewee Retta. Retta runs a program for seniors / retired persons that creates learning opportunities in the form of brown bag lunches, lectures, book groups, single day workshops, multiple day workshops, courses that last up to ten weeks, and even educational travel opportunities; topics ranger from oil painting and book making to literature and architecture. The opportunities are not credit or ceu bearing; further, there is no testing or evaluation beyond summative evaluation at the reaction level. These educational opportunities are offered for a fee, which ranges from $10. for brown bag lectures to thousands for travel experiences.
From the moment I sat down, I was very comfortable talking to Retta. Later in the interview, I would learn how Retta’s very endearing personality became the glue that keeps her program membership and participation high. In fact, one of her participants sent an extremely generous anonymous monetary gift with a note thanking Retta for providing a outlet to keep seniors busy, learning and socializing.
Questions from the class:
1. What special considerations must you address when planning programs for your adult learners?
One of Retta’s foremost concerns in planning programs for seniors is location and parking. Given that most of her participants are greater than sixty five years old and up to 91, many prefer not to have to drive far and many like to avoid the interstate. Also, a fair number of her participants are limited in how car they can walk and thus parking needs to be convenient. Locations must have phones available as many of her participants do not use cell phones but need to be able to receive and make calls in case of emergencies. Wheelchair access is also a must when considering locations. Lastly, comfort is very much an issue that she must also consider with location planning. Temperature control is important as is comfort of seating.
Another consideration that Retta must address is the sensitivity off all involved in the program, especially the instructors. It is vitally important to the success of her programs that these participants are treated with respect and patience. There is also much coaching that she must do for her instructors to ensure they are understanding of the needs and approach that her participants take to learning. “These folks are sponges. They don’t need or have to be here. They want to learn something, they want to have fun, and they want to feel useful, intelligent and respected”, says Retta.
2. What are the greatest limitation and/or constraints you face when planning a program? How do you deal with these Issues?
The funds brought in by the charges for these programs; do not pay all of the related expenses. The budget that Retta has from the university makes up the difference. That being said, the university has the objective of using these programs to help with public relations for the university and thus the university wants to keep the programs on the campus as much as possible. The university attempts to force the use of certain facilities and certain instructors in order to “show off”. This is Retta’s biggest constraint and limitation to the programs as she would like to use a more diverse and convenient list of venues. It also becomes difficult for Retta to use her first choice for instructors. She cites this as the most frustrating aspect of her work.
3. Where do your ideas for programs come from? Are they dictated by administration/requested by learners/ or are they needs you recognize that need to be addressed?
The idea for Retta’s programs come from a number of places; suggestions from participants, intructor’s, Retta herself and yes, some influence, as mentioned, from the administration. However, these programs are not need based. In fact when these programs began almost 11 years ago, many perceived need based topics were considered; budgeting, health related topics, dealing with grief, depression studies, and age sensitive fitness. These programs were not received well. It was found that this audience wanted fun, social, and intellectual academic programs, they want to be challenged.
Retta also researches other the website of other programs for ideas.
4. What are some of the challenges you have faced [in planning programs] and how have you overcome them?
Biggest challenge…marketing and getting the word out. There are a core group of participants who attend Retta’s programs. Retta would like to reach out to other seniors, especially those who might not be able to afford the programs. She believes the university should provide a set number or scholarships or stipends to those who cannot afford the fees. This access issue is disturbing to Retta. She became a bit emotional when talking about it. She has not overcome this problem. She continues to have conversations with the administration about providing stipends. However, she has had financial gifts from participants and has been able to provide some seats to some of the programs with lesser fees.
Assignment General Questions:
What surprised me most during this interview was Retta’s commitment to her learner’s. She truly cares about these folks, beyond the classroom, and they care about her. In talking about her relationship with them, she recalls, “I’m like there mother!… and when they act up in the classroom I say.. Settle down or I’ll call you kids!!” I was very touched and surprised by how emotional Retta got as she talked about her participants, she has truly bonded with and enjoys providing for them.
Retta’s program planning differed quite a bit from what we are learning about program planning. First, evaluation is almost irrelevant. There is not pressure to measure ROI, there is not need for grading and there is no benefit to either. This makes justification and reporting back a larger task for Retta. Measuring success is difficult and is qualitative in nature. Preparing a budget is almost a moot point for this program. It will be funded, regardless of income, based on the PR objectives of the university. Retta has been planning these educational opportunities now for over ten years and most of the work comes second nature to her. She could not point to a formal process and or organizational method used to plan her programs. In fact, she explained that a lot of the work is now done almost automatically, with input coming from the pervious instructors, host locations and all that have been involved in the program over the years. She sees herself as the glue that holds the pieces together, but that the pieces are basically “brought to” her and put on the table. She of course must plan website changes, marketing ads and mass mailings, but no planning is necessary for coming up with program ideas, evaluation efforts or outcome reporting.
The one thing that did not ’sit right’ with me about this program was the issue of access. This paragraph is an amendment to the original posting. I talked about this at length in class and will not elaborate more in the public format, but did feel it important to mention that discussion and that it is a significant notation to my interview.
One of the most important things I learned in this interview was to remember what your learner’s bring to the table. Retta stressed over and over how important and how powerful the information is that her participants bring to the classroom. As seniors, many of these folks have seen and done things many of us will never see or do. From the depression to slavery to women’s rights, the experiences of seniors should be respected, celebrated and related to others…“things we should never forget”, and these students are also truly teachers in the classroom.